Our mission is to educate and entertain people on the world of mezcal. We want to directly support truly Mexican-owned brands through social media. We have never and will never ask Latino-owned mezcal brands for financial compensation for our services.
At the heart of what we do is supporting small mezcal brands generate social media engagement with the hopes of generating sales and partnerships, all while educating people about the importance of agave preservation.
What Is Planet Mezcal
Planet Mezcal is an online platform that helps small Mexican-owned mezcal brands get the exposure they deserve—completely free of charge.
Founder, Adrian Piñon, launched Planet Mezcal as a way to give back to his Mexican culture, and support Mexcian-owned businesses.
Why We Started Planet Mezcal
Planet Mezcal is a passion-driven startup that was created from our deep appreciation for authentic mezcal, and the desire to bring representation to Mexican-owned mezcal brands. Too often, these authentic brands get overlooked, and we’re here to help change that.
Our team brings over 6 years of social media, digital marketing and branding experience. We focus on providing honest recommendations, refuse paid partnerships, and do our best to raise authentic mezcal awareness.
By increasing industry awareness, we hope to help people discover and respect the art of mezcal.
Purpose
We aim to help mezcal enthusiasts appreciate mezcal on a deeper level by combining educational and entertaining social media content.
Supporting Small Producers
We support Mexican-owned mezcal businesses by giving them a platform to share their stories on social media.
Honoring Tradition
We showcase the Mexican craftsmanship behind mezcal production and educate people about its cultural significance in its regions of origin.
Our Background
Our marketing experience spans from local private business, to large public sector, to mobile application startups. This breadth of experience equips us with a multifaceted understanding of marketing strategies that help raise mezcal awareness through creative organic means.
By blending our strong marketing skills with our love for mezcal, we’re in the perfect position to create social media content that not only achieves viral results but also properly represents the traditions of mezcal.
“My Mexican-American background adds authenticity to our marketing strategy, it gives Planet Mezcal a refreshing perspective that resonates strongly with our niche audience. Our proof is in the pudding!” – Adrian Piñon
Planet Mezcal 